It didn’t hurt that local awards for T-Rex cookies landed her on the “Today” show and local TV stations. She moved into a kitchen-business incubator in south Minneapolis. With her mom as a volunteer, the plan was to grow her street-fair trade and add corporate accounts.Īn aggressive marketer with a tasty product that retails for $4 to $12, Rexing outgrew her Inver Grove Heights kitchen by early 2015. Rexing incorporated T-Rex Cookies in January 2015. I’d gone from Target to Bluestem Brands for six months, and I’d already had four bosses and three jobs.” “He thought it was just a midlife crisis, along with the tattoos. “One day in November 2014, I went home and told my husband I’d quit,” she recalled with a laugh. Until she hit the corporate jailbreak moment. Rexing, married to an IT professional and the mother of two, had considered launching a cookie career for a few years but was daunted by the uncertainty and risk to her family. Olaf College who worked nearly 20 years in business analysis and technology for Thomson Reuters, Northwest Airlines and Target, before she swore off corporate life and a $100,000-plus compensation package to fly solo. The late-blooming entrepreneur is an economics graduate of St. Rexing, 44, who emigrated from the Philippines as a girl, is a veteran baker and State Fair ribbon winner. That also means she could pay herself, after two years as a solo entrepreneur. Based on this fall’s revenue run rate, sales could increase up to 20 percent next year, topping $200,000. And her business, which employs 15, has achieved positive cash flow. Rexing is an irreverent, driven embodiment of the female- and minority-led wave of small business owners rebuilding old commercial arteries. “I work seven days a week, but the business is only open six,” quipped Rexing, who volunteered for this duty. and bakery-restaurant at 33rd and University Avenue SE.
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